﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd"><channel><docs>http://www.rssboard.org/rss-specification</docs><title>August/September 2012</title><atom:link href="http://www.empireoptical.com/Rss.aspx?ContentID=2487449" rel="self" type="application/rss+xml" /><itunes:author>www.empireoptical.com</itunes:author><itunes:owner><itunes:name>Christian Hargrove</itunes:name></itunes:owner><link>http://www.empireoptical.com</link><pubDate>Mon, 20 May 2013 14:00:25 GMT</pubDate><description>August/September 2012</description><lastBuildDate>Wed, 29 Aug 2012 17:13:22 GMT</lastBuildDate><item><title>Why Do You Want A Polarized Lens?</title><link>http://www.empireoptical.com/why-do-you-want-a-polarized-lens</link><pubDate>Thu, 12 Apr 2012 05:00:00 GMT</pubDate><itunes:author>Christian Hargrove</itunes:author><dc:creator>Christian Hargrove</dc:creator><description><![CDATA[<p><a name="polarized"><img alt="" src="http://www.empireoptical.com/Websites/empireoptical/images/Polarized_2.jpg" style="float: left; margin-right: 4px; margin-bottom: 4px;        border-width: 4px;border-style: solid;" /></a></p>
<p>When the sun shines it’s rays towards the earth, the light is bounced off each uneven  surface at uneven rates.  The light becomes “scattered” causing reflected glares that makes vision difficult.  A polarized lens uses a series of micro-thin filter to block out the glare and only allow organized waves of light to reach you eyes.  Polarized lenses act as a “visual filter” for your eyes making every situation where the sun is present look clearer and richer by blocking blinding glare.  What does that mean to you?</p>
<p>• Polarized lenses help your eyes to relax.  By reducing reflected glare, your eyes will become less fatigued under bright sunny conditions.</p>
<p>• Polarized lenses can make driving safer by blocking out blinding and harmful glare.</p>
<p>• If you spend time around water either boating or fishing, polarized lenses will visibly reduce the reflections from the water’s surface.  This means your eyes will relax more, and you can actually see down through the surface of the water more easily.</p>
<p><img alt="" src="http://www.empireoptical.com/Websites/empireoptical/images/Polarized_1.jpg" style="float: right; margin-top: 4px; margin-bottom: 4px; margin-left: 4px;        border-width: 4px;border-style: solid;" /></p>
<p>• For a sports enthusiast, polarized lenses will help you to make out fine details while golfing, skiing, cycling, or running.</p>
<p>• Camera enthusiasts have known for years that a polarized filter makes their pictures look better.  Colors become richer, truer, and clearer.</p>
<p>Come in to Empire Optical, and we can help you select the perfect polarized lenses for you.  We can make a new pair of polarized lenses for your sunglasses, or we can even make a custom polarized clip-on sunglass to fit over your favorite clear pair.</p>
<img alt="" src="http://www.empireoptical.com/Websites/empireoptical/images/Polarized_3.jpg" style="margin-top: 4px; margin-right: 4px;        border-width: 4px;border-style: solid;" /><br />]]></description><guid>http://www.empireoptical.com/why-do-you-want-a-polarized-lens</guid></item><item><title>Transitions ® Lenses</title><link>http://www.empireoptical.com/transitions-lenses</link><pubDate>Wed, 01 Feb 2012 06:00:00 GMT</pubDate><itunes:author>Admin</itunes:author><dc:creator>Admin</dc:creator><description><![CDATA[<p style="text-align: center;"><img alt="" src="http://www.empireoptical.com/Websites/empireoptical/images/Transitions.png" /></p>
<p>Most everyone these days has heard of Transitions lenses.  These are the lenses that change colors when exposed to UV light (exposed to sunlight).  Did you know that there are several choices in the “Transitions Lenses" family?  Here are the three main lines of Transitions lenses:</p>
<h2> Transitions ® Lenses </h2>
<p>Just like ordinary clear lenses, original Transitions lenses are clear when indoors and at night. Once outdoors, and depending on the amount of UV light present, these lenses change automatically to become darker in either gray or brown activated color options.</p>
<p>These everyday lenses provide continuous comfort and peace of mind by decreasing glare, reducing eye fatigue and delivering UV 400 protection with every pair.</p>
<h2>Transitions XTRActive ® Lenses</h2>
<p>These are the perfect lenses for eyeglass wearers who seek everyday eyewear that delivers superior darkness outdoors. That’s why they’re so popular with active adults who enjoy being outside.</p>
<p>Transitions XTRActive lenses are the darkest everyday lenses from Transitions Optical. They get very dark in bright outdoor light conditions and will even activate moderately behind the windshield of a car.</p>
<h2>Transitions SOLFX ® Lenses</h2>
<p>These are sunwear lenses that reduce glare by automatically adapting to the outdoor light conditions and eliminate the need to put on and take off sunglasses as lighting conditions change.</p>
<p>Using advanced photochromic technology, Transitions SOLFX sun lenses self-adjust, enhancing visual performance by automatically changing and optimizing their degree of darkness or color with the sun.</p>
<p>To see demonstrations of all the Transitions technologies, click the following link to <a href="http://en-us.transitions.com/en/experience/default.aspx">visit their site</a>.</p>
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<p>® Transitions is a registered trademark of Transitions Optical, Inc.</p>]]></description><guid>http://www.empireoptical.com/transitions-lenses</guid></item></channel></rss>